Parliament's lower house of France (National Assembly) on Friday approved amendments to the legislation providing for a ban on advertising on public television from 20:00 to 6:00, transmits agency Reuters.
Under the bill, such restrictions will operate from 5 January 2009, and at the end of 2011, advertising on goskanalah will be abolished altogether.
As noted Le Figaro, the debate over the amendment lasted nearly ten hours. It is expected that the Senate (upper house) will consider the bill as early as January 2009.
The proposal to restrict advertising on public television come from the Government of France. The bill also proposes to make up for losses from the cancellation of advertising by increasing to 3 percent tax on advertising revenues of private television channels.
Against innovation strongly supported the French media, who fear that because of the loss of TV will be about 1.2 billion dollars. In February 2008, a 24-hour strike, the largest in the industry over the past 30 years.