Worst television advertising campaign in 2008 Campaign magazine recognized Gillette campaign with three stars of world sport: tennis player Roger Federer, golfers Tiger Woods and football player Thierry Henry.
Because the magazine is published in Britain, he appreciates only the ads that show in the country. However, advertising Gillette involving sports stars and famous Russians, as it was broadcast on Russian television.
Campaign notes that the involvement of such stars as Woods, Federer and Henry could live in Gillette millions of pounds, but reklamschikam still not been able to make good advertising.
The other ad campaigns, which entered the top ten worst version Campaign, unknown to the Russians. In particular, the list of hit spots optic network Specsavers, food producers Country Life, a network of hotels Premier Inns and automotive Renault.
Roller Gillette involving Federer, Woods and Henry can be seen here.