Â Â On Russian television before the New Year will be launched advertising campaigns to promote the rejection of fomenting ethnic strife. On this December 22 RIA Novosti.
Heroes series of advertisements will be different celebrities. They will tell the audience of several federal and regional TV channels on the need for tolerance. It was attended, among others, director Eldar Ryazanov and musician Garik Sukachev.
Promoting tolerance rollers lifted media group KomInter. " CEO Media Group Oleg Berdyugin argues that the advertising campaign will be one of the biggest social projects in Russia.