KommentariiEsche not Evening16.01.2009Biznesmen Alexander Lebedev could buy a newspaper Evening Standard just one funtV Monday, 11 May, the entire edition of the British newspaper Evening Standard, which in January 2009 bought a Russian businessman Alexander Lebedev, Readers will be distributed free of charge. As writes The Guardian, a free edition of the release will be 650 thousand copies.
Normal issue of the newspaper costs 50 pence (about 25 rubles). This means that the marketing campaign will cost the publisher of 325 thousand pounds sterling (almost 16 million rubles), lost profits, if all copies were bought.
Individual actions to advance the Evening Standard carried out since February. Under the new pricing strategy paper proposed the evening free of charge or with a large discount in crowd.
Alexander Lebedev owns 75.1 per cent of Evening Standard. In addition, it owns 39 per cent in the "Novaya Gazeta". According to The Guardian, the entrepreneur was forced to delay the payment of salaries of 120 employees of the Russian edition, because it there was a shortage of free funds in connection with the temporary revocation of the license belonging to him the budget airline Blue Wings. At the same time, representatives of the "Novaya Gazeta" of the delay of salary refute.