KommentariiLebedinaya pesnya11.05.2009Mediamagnat Alexander Lebedev lost in the labyrinths of wages
The British newspaper Evening Standard, owned by Russian businessman Alexander Lebedev, changed the name to the London Evening Standard. This publication reports Brandrepublic Monday, 11 May.
As the Brandrepublic, change of name was the next stage of advertising campaign newspaper. On Monday, May 11, 650 thousand copies of the newspaper distributed in London, as promised earlier, the free (budget promotions amounted to 325 thousand pounds sterling).
In early May, in London there were black billboards on which the white letters were written by different variants of an apology: "Excuse us for the loss of connection" ( "Sorry for losing touch"), "Forgive us for ill" ( "Sorry for being negative"), "Forgive us for predictability" ( "Sorry for being predictable"). Thus, the newspaper wanted to express a fundamental change of editorial policy publications.
The Guardian 7 May, 2008 reported that Lebedev delayed payment of salaries of 120 employees of April the Russian "Novaya Gazeta" (Lebedev is also a co-owner of "New"), as it there was a shortage of free funds in connection with the revocation of the license belonging to him from the airline Blue Wings . At the same time, the "Novaya Gazeta" of the delay of salary denied.
Alexander Lebedev has acquired a controlling stake Evening Standard in January 2009 for 1 pound sterling.