Thursday, May 21, 2009

Two private TV channels will join the Spanish.

Two private TV channels Spain finalizing a deal to merge, reported AFP on Thursday, May 21, with reference to the Spanish media.
Sources of business daily La Gaceta de los Negocios reported that in the near future channel Cuatro (owned by Spanish media Prisa) has announced the merger with the channel La Sexta (owned by Mediapro). Other details of the transaction are not reported.
In February 2009, Spain adopted a law to televladeltsev snyavshy restrictions on cross ownership of shares of TV channels. Previously, a shareholder in the share capital of TV can not exceed five per cent.
The restriction was lifted for TV, because the advertising marketplace, as the entire economy of Spain, now in deep crisis. The experts of the Spanish Government believes that the removal of restrictions on joint ownership of private channels will help hold in the water.
In fact, Spanish Premier Jose Luis Rodriguez Zapatero in April 2009 promised to substantially reduce the volume of advertising on goskanalah TVE1 and TVE2 (paid from the budget). It was expected that this measure also will help private telesektoru, because advertisers will begin to place more advertising in "private."

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