KommentariiEsche not Evening16.01.2009Biznesmen Alexander Lebedev could buy the Evening Standard newspaper in just one pound
Â Â In London, launched an advertising campaign newspaper Evening Standard, has bought the Russian businessman Alexander Lebedev for a symbolic sum. This May 5, reports Reuters.
As a promotion on the streets of the British capital have black panels, where white letters written by various options for an apology, for example - "Forgive us for the loss of connection" ( "Sorry for losing touch"), "Forgive us for pessimism" ( "Sorry for being negative ")," Forgive us for predictability "(" Sorry for being predictable ").
These slogans were written on the basis of a special study in which social scientists have found relevant to Londoners Evening Standard. The advertising campaign will last three weeks, after which the newspaper will be updated.
Lebedev has acquired a controlling stake Evening Standard in January 2009. At that time, the publication founded 181 years ago, was a loss. According to some reports, the group Daily Mail & General Trust Lebedev ceded 75.1 percent of shares in a single edition of the pound sterling.