KommentariiBez prosveta14.05.2009V the first quarter of 2009 advertising market has experienced a real income obvalReklamnye Radiostation "Fruitcake FM", despite the crisis in the Russian market have increased. From September 2008 to February 2009 revenues "Fruitcake FM" from advertising increased by 2578 percent and exceeded 15 million rubles, the calculations show a news web portal Slon.ru.
Advertising revenues "Fruitcake FM (Saint Petersburg) increased by 571 percent and reached 7.5 million rubles. Revenues from advertising Radio Classic grew by 390 percent to nearly 44 million rubles.
Increase the amount of advertising revenue, and some TV channels. Thus, the rate of the TV channel "Star" in the same period increased by 624 per cent and amounted to more than 104 million rubles. Among the print media has grown revenue from advertising from the "AIF about health - from September to February, this figure rose to 1041 percent and exceeded 4.2 million rubles.
However, many Russian media have suffered significant losses during the crisis. For example, from September to February by 49 per cent of advertising revenues fell channels "Capital TV" and "Channel 3", 74 per cent - Radio Hermitage (St. Petersburg), 94 per cent - of "Panorama TV.
Recall the recent Association of Communication Agencies of Russia (ACAR) published data showing a reduction of Russian advertising market by 29 per cent in the first quarter of 2009. According to the ACAR, the most serious - 42 percent - the market dropped local advertising media. The amount of radio advertising for the same period decreased by 38 percent.