The American scientific and educational organization of National Geographic Society has opened its own recording company Nat Geo Music. This was reported in the press release of the organization.
At Nat Geo Music plans to release recordings of contemporary music artists from around the world, regardless of their genre.
The company has already signed agreements with several companies for distribution. Product Nat Geo Music in the U.S. will INGrooves, Australia and New Zealand - Shock Records, in Canada - Napadogan Music, for the rest of the world - ADA Global.
According to the Nat Geo Music Matt Uittingtona (Mat Whittington), a new record label will follow the general principles of National Geographic Society and with the help of music try to "inspire people to respect for nature."