By March, the proceeds from the Russian press advertising could fall by 30 per cent, writes in Thursday, 29 January, "Kommersant, citing a study center" Video International "(ATSVI).
Experts ATSVI found that in November 2008 provided for the advertisers' media budgets remain at the same period in 2007. But in December they fell by 4.5 per cent. In January-March, the fall could amount to 25-30 per cent already.
According to the analytical center "Video International", in October last year, advertising revenues and the capital's 777 federal publications increased over the same period of 2007 to 7,5 percent to 5,8 billion rubles. In November, the increase was minimal - just 0.4 per cent to 4,9 billion rubles. In December, the first fall was recorded at 4.5 percent, ie up to 4,5 billion rubles.
The publishers interviewed by Kommersant, confirmed the decline in advertising revenue. However, such as advertising director of Foreign Affairs "Komsomolskaya Pravda" Vladislav Gemst believes that the assessment ATSVI overly optimistic. According to Gemsta, falling advertising revenues from publishing houses in November and December exceeded 15 percent.
Some advertisers have confirmed in an interview with the publication of the reduction of interest in advertising in the press. As explained by the head of corporate promotion Mirax Group Anna Mironova, now the company cut the budgets for all media except the Internet. Russian representative office of Procter & Gamble Konstantin Dubinin acknowledged that the company had reduced spending on advertising in the press, although it has no plans to completely abandon this advertisement. The press secretary Irina Osadchaya MTS also announced a reduction in the presence of the central press.