The volume of magazine advertising in the United States, estimated to preyskurantnym prices in 2008 amounted to 23.65 billion dollars, said the report Publishers Information Bureau, details of which appear in the list MediaPost. This was 7.8 percentage points lower than the previous year.
Total for the year in various magazines ad was allotted more than 220 thousand pages. This was 11.7 percent lower than in 2007. In the fourth quarter of 2008 there were 60.8 thousand advertising pages. This was 17.1 percent lower than in the corresponding period of 2007. Revenues in the fourth quarter fell by 13.8 percent compared to 2007.
The drop in the volume of advertising was observed in 12 major magazines country. Most seriously affected were automotive, financial and pharmaceutical industry, was less advertising in the insurance and real estate.
For certain categories of goods, however, there has been growth in the volume of advertising. This applies to the advertising of soap, cleaning and polishing tools, discount department stores, as well as food, toiletries and cosmetics.
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