Monday, January 12, 2009

Advertising on RBC TV will sell Video International. "

The unit's largest seller of advertising in Russia," Video International "-" WI Target "- the beginning of cooperation with the holding of RBC. Writes the newspaper Kommersant, now it is "WI Target" will sell advertising on RBC TV.
According to the publication, a division of Video International "will be placed on the business TV advertising food, household chemicals, medicines, personal care and some other goods. At the same time, RBC will continue to sell advertising on such categories as "securities, oil and gas companies," "Cars," "services".
Until 2009, the thematic channels, interesting only to a certain number of persons considered to be one of the fastest growing segments of the market. However, experts interviewed by the publication, suggest that the situation could change, as well as advertisers begin to save money.
Company WI Target "it specializes in selling advertising on thematic channels. In particular, the company serves the Discovery Channel, Fashion TV, VH1. RBC TV was launched in 2003 and still is the only business channel in the country. A typical viewer of the channel are men between the ages of 25 to 54 years in higher education, said on the official website of RBC-TV.

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