The newspaper New York Times for the first time placed an ad banner on the first lane.

The newspaper The New York Times for the first time placed an ad banner on its front. As reported by AFP, edition of the publication gave its "holy of holies" of advertising because of financial difficulties.
Color banner height of more than 6 inches at the bottom of the page appeared on Monday, 5 January 2009. It advertises TV CBS. Earlier ads sometimes appear on the first lane, but the amount does not exceed two to three lines of text.
The very newspaper called the move "a major concession to the latest loss of revenue since the Great Depression." She recalled that many major American newspapers - such as The Wall Street Journal, USA Today and The Los Angeles Times - has long begun to place ads on your page.
In 2008, because of the global financial crisis, a newspaper has had to reduce the number of pages, and its editorial staff have been downsizing. Also, The New York Times Co. plans perezalozhit its headquarters in the skyscraper in Manhattan and is looking for a buyer for its share of the baseball club Boston Red Sox.