TV presenter Mikhail Leontiev will launch a new socio-political glossy magazine, however, the Internet portal "Elephant."
The presentation is scheduled for publication in July 2009. Weekly Issue ", however, will begin in September. According Leontieva, the audience a new project should be people that can be "meaningful dialogue" - these, says a journalist in the country of 100 - 150 thousand people.
According Leontieva, there is the audience, which "reduces the demand for the gloss, the luxury, for Fun," and increased "demand for the senses."
The team's new edition will be journalists working for magazines Leontieva headed "profile" and "FAS" and in "Today" and "Nezavisimaya Gazeta". Fund a new magazine will be individuals whose names Leontyev not disclosed.
According to the source of "Elephant", the budget for the new edition will be from 10 to 20 million dollars. Leontyev did not comment on these details, but noted that the potential readers of the magazine's new enough to return on the project.