The Russian market of print media up to 2013 will go through five years of recession, writes the newspaper "Vedomosti" on Thursday, June 18, with reference to the study of "World entertainment and media, conducted by consulting firm PricewaterhouseCoopers (PwC).
According to the report American companies (at PwC paper has not yet been published), in 2008 the income of Russian journals accounted for 1.65 billion U.S. dollars. Predicted that in 2009 they earned 18 per cent less - 1.35 billion dollars, and in 2013 - at 11.5 per cent less, ie 1.46 billion dollars.
With regard to newspapers, then in 2008, according to PwC, the market amounted to 565 million dollars. It was expected that in 2009 revenues of newspapers shrink by 18 per cent - up to 466 million dollars, and in 2013 - at 11.3 percent, ie to 501 million dollars. Vedomosti noted that analysts have used the company's weighted average rate of the Central Bank of Russia for 2008 - 24,85 rubles.
Participants in the Russian media, the publication of the respondents felt that the forecast is too pessimistic and expressed general doubts about the "reliability" of such long-term prognosis.
Meanwhile, in early January 2009 the fall of the advertising market, the main source of income of print media, it was very important. Analytical Center "Video International" then announced that in January 2008, advertising pages, placed in magazines and newspapers, was 43 percent higher.