Arabic Holding AlWaseet International, issuing the largest in the UAE, Kuwait and Syria, the newspaper ads Waseet, went to the Russian mediarynok, Kommersant daily on Thursday, 26 February.
According to the publication Holding registered in Russia subsidiary company of Al Wasit Interneshenel KSTS - Rash and in March 2009 launch in Moscow, a monthly magazine about celebrities LaYalina. According to the editor Natalia Gavrilova, magazine edition will be released in Moscow on 150 thousand copies. The target audience of the publication: women from 25 to 45 years with a high level of income. Glavred believes that pay-back period of the journal will be of three to five years.
"Kommersant" noted that according to the analytical center "Video International" (ATSVI), in 2008, the niche of celebrity magazines (Hello!, OK!, Viva! Etc.) are not affected by the crisis and has shown growth in advertising revenues at 49 per cent compared to 2007. However, in January 2009, according to the ATSVI showed reduction in advertising space by 40 percent.