KommentariiKrah-tibidoh20.02.2009Rynok Russian advertising began a prolonged drop in first quarter 2009 advertising revenue in ruble terms, on TV "STS Media" may be reduced by five to nine percent. In doing so, the forecast for the year, the company refused to give, writes the newspaper Kommersant.
The "STS Media", which includes the STS, "Home" and DTV admitted that in the fourth quarter of 2008 fell by 16 per cent of the demand for regional television. In a crisis advertisement prefer to give those companies that have brands throughout Russia.
In the first quarter of 2009, the company "STS Media" has earned 136.7 million on advertising dollars (3.2 billion rubles). However, the reporting is not considered DTV channel, because it "STS Media" just bought in April.
According to the Agency Media Logics, in January, reducing the amount of advertising on the CTC and the "home", but rose to DTV. In doing so, the rates for advertising declined, since advertisers are in a crisis requiring significant discount channels.
Earlier repeatedly reported that the channels affected by the crisis and reduce the volume of advertising less than print media, radio and outdoor advertising operators. The point is that the major players in the market will try to cut costs due to smaller-scale spending by focusing on television.
In 2008, the share of television had 52 per cent of the total advertising market in Russia. Last year the volume of the TV increased by 22 per cent.