Wednesday, February 18, 2009

The drop in advertising revenue threatens the closure of every tenth edition.

In the short term, every tenth publication in the world because of the falling revenue from advertising due to the economic crisis, will reduce circulation and frequency of the output or even cease to exist, the "RBC daily", with reference to study the consulting company Oxford Analytica.

At the same time may diminish the quality and diversity of the reader materials, due to the fact that many major publications being forced to reduce or close their korpunkty overseas. According to Oxford Analytica, the international news coverage in recent years has deteriorated.

Market participants media note that the downward trend in circulation will be most likely long-term nature. As one of the measures which should help overcome the crisis is seen expanding the presence of print media over the Internet.

Previously, it was reported that revenues from the Russian press advertising by March 2009 can be reduced by one third, while some observers believe such predictions, even too optimistic. According to the "RBC daily", at the beginning of February 18 major publishing houses in Moscow said that the cut runs from 3 to 60 percent.

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