KommentariiKrah-tibidoh20.02.2009Rynok Russian advertising began a prolonged fall in January of 2009, advertisers have placed in the 242 printed in Moscow, and federal publications of all 17.4 thousand advertising pages, Kommersant daily, referring to the analytical data Center Video International. This is a 53 percent lower than in January 2008. Revenue from advertising has dropped by 20 percent.
The number of bands decreased in all categories of advertisers, other than the sellers of goods for children on advertising which in January 2009 had 127 strips - a six percent increase over the corresponding period last year.
More than others, at 70 percent, reduce print advertising companies working with real estate. Automakers have used in 46 percent fewer advertising space than a year ago, and manufacturers of cosmetics - a 29 per cent.
In January 2009, the same think tank predicted the fall in revenue from the Russian press advertising at 30 percent. In December 2008, the budgets of advertisers have already declined by 4.5 percent.
According to the ACAR, media market in 2008 grew by only 11 per cent, from 51,9 to 57,6 billion rubles. Most likely such a low rate is related to poor results in the fourth quarter of a crisis.
In mid-February, the company Oxford Analytica has published a study that soon every tenth publication in the world can reduce the number of copies, to start to go less frequently or to close.
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Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
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