Spectators British Sky Pay TV channels in the near future will be able to manage the viewing of advertising by means of a special button on the remote. This tells the portal The Campaign.
Subscribers channel, click a button on the remote, will have access to the enhanced version of advertising, and promotional materials, including small clips on how filmed an advertisement. Length of additional episodes can range from two minutes to two hours.
The first companies to take advantage of the opportunities Sky, will be Warner Brothers, T-Mobile and MacMillan Cancer Support. For example, additional episodes will be available to subscribers of Sky when viewing advertising film Warner Brothers "Harry Potter and the Half-Prince."