Friday, April 17, 2009

In the rating of the largest advertisers on TV followed the leader.

The leader of the volume of advertising on Russian television has become the company Reckitt Benckiser, is reported in the quarterly ranking mediamonitoringovoy group AdMonitor, available at " Manufacturer Lenor and Strepsils ousted from the first line of Procter & Gamble, which this time was in second place. Reckitt Benckiser has posted three months in 6.13 minutes, thousands of advertising.
As noted in the message AdMonitor, Care Procter & Gamble of the leaders was due primarily to the fact that the company has reduced the volume of advertising on television holding Gazprom-Media in January and February to stop the deployment of commercials on the air, NTV, TNT, REN TV TV Center.
In the three went another chemical company in the UK - Unilever. From Russian companies the highest prize - the fifth - to take MTS, whose advertisements on television lasted a total of 3.74 thousand minutes.
In general, television has declined in the first quarter of 2009 to 8.5 per cent to 108 thousand minutes. However, most major advertisers, does not change the amount of accommodation, and some companies even increased its presence on television. Their budgets, however, not increased. This was due to discounts, in the quarter reached 20-25 percent.
It should be noted that by March the TV market began to grow after the depression is related to the economic crisis. In March, the volume of advertising increased for the first time in several months, an increase of 2.5 thousand minutes.
Previously, the general director of "Video International" Sergei Vasilyev said the Russian media that the volume of advertising in the first quarter declined by 20 percent.

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