The largest television advertiser reduced amounts of advertising.

Company Procter & Gamble, which is the largest advertiser on television in the number of purchased time in January, sharply reduced its presence on several TV channels: NTV, TNT, Ren-TV and TV Center. All are served by ad agency Alcázar. This is stated in the record company AdMonitor, watch advertisements on TV and radio.
Now, Procter & Gamble, took the fifth row in the list of the largest advertisers in 1300 purchased minutes. Headed by top Reckitt Benckiser (a brand Vanish, 1970 minutes), Unilever Rus "(Calve, 1720 minutes), MTS (1480 minutes) and L'Oreal (a brand L'Oreal Paris, 1450 minutes). Total in January showed 34.7 thousand minutes of advertising.
Despite the decline in attendance at the television, in January the company released 11 new spots. In December there were 10, November 18, in October - 20.
Procter & Gamble in 2008, continued to purchase on the "First Channel", when the channel has decided to raise prices for advertising at 10 percent. In 2009, for "first channel" Procter & Gamble spent over a third of the time purchased.